Anyone who joins the waitlist. It’s free, there’s no obligation and you get first dibs before anyone else.

VIP Snoofers get early access 48 hours before everyone else. We’ll email you the second the doors open, so keep an eye on your inbox.

• 48-hour early access
• Free shipping on every order during early access
• A free lick mat with every order over $99
• First pick of colours

Our first drop is small which means popular colours and sizes could vanish faster than a dachshund under a doona.

Our first run is in production now. Orders placed at launch are pre-orders and will ship from Perth, WA as soon as stock lands. We’ll show an estimated dispatch date when you order, email you the moment yours is on its way and keep you posted if anything changes.

We’ll tell you straight away. You can choose to wait for your Snoofi or cancel for a full refund, no questions asked.

Two — Snug and Burrow. Snug's built for the little ones, Burrow's got room to stretch, circle and properly burrow in. Not sure which? That's what Sets are for.

Nothing else does what Snoofi does. Our certified registered design has an extra-long bottom flap — pull it up and it's a full blackout cave, or leave a gap and they can rest their chin on the edge and supervise the room like the tiny overlord they are. Either way, once they're in, they're in until they decide otherwise.

The bottom panel extends past the top, forming a fold-over flap that turns into the perfect cocoon. And when they've had enough of being hidden and want to see what's going on, there's a comfy little resting spot right there for their head. Best of both worlds.

Snug suits small dogs. Burrow suits medium dogs — or a pair who like extra room to stretch out and be together during the day. If you're torn, try The Day & Night Set. Honestly — you can never have enough Snoofis.

Ask Cinnamon and Chai and they'll both tell you the same thing: absolutely. Ours live everywhere — one folded on the couch with the cushions, one by the back door for outside time, one on the dog bed, one in the car, one in the bedroom. Made in colours that actually belong in your home, not against it, so there's really no reason to stop at one. When the girls want to be close, they pile into a Burrow together. When they want their own space, they've each got a Snug waiting. One is never really enough — ask any dachshund.

So quick and easy. Machine washable on a warm cycle, tumble dry low or air dry — either way, it fluffs right back up. No wet, sad, half-dry beds hanging around the laundry for days. It's ready before you are.

Straight in the Snoofi, not on it. Whatever they track in from the backyard, the walk, or an overly enthusiastic zoomie session stays contained inside — throw it in the wash and it's good as new. Your furniture never has to know.